{ "_meta": { "name": "WellNuo - Complete App Store Publication Guide", "updatedAt": "2025-12-12T21:16:24.718Z" }, "elements": [ { "id": "main_header", "type": "card", "title": "WellNuo App Store Publication", "borderColor": "purple", "tags": [ "overview" ], "description": "Система мониторинга благополучия пожилых людей\n\n**Продукт:** Мобильное приложение для удаленного мониторинга\n**Категория:** Health & Fitness / Medical\n**Рейтинг:** 4+ (без ограничений)\n\n**Ключевая ценность:**\nПозволяет семьям заботиться о пожилых родственниках без нарушения их приватности", "x": 140, "y": 307.5 }, { "id": "phase_1_preparation", "type": "card", "title": "PHASE 1: Подготовка документов", "borderColor": "purple", "tags": [ "checklist", "phase1" ], "description": "**Срок: Неделя 1**\n\n□ Apple Developer Account ($99/год)\n□ App Store Connect настройка\n□ Bundle ID регистрация\n□ Сертификаты и профили\n□ Privacy Policy страница\n□ Terms of Service страница\n□ Support URL страница\n□ Marketing URL (wellnuo.com)", "x": 520, "y": 307.5 }, { "id": "developer_account", "type": "card", "title": "Apple Developer Account", "borderColor": "purple", "tags": [ "phase1", "setup" ], "description": "**Тип:** Organization (рекомендуется)\n**Стоимость:** $99/год\n**URL:** developer.apple.com/enroll\n\n**Требования для Organization:**\n- D-U-N-S Number (бесплатно)\n- Юридическое название компании\n- Адрес регистрации\n- Website компании\n- Телефон для верификации\n\n**Время регистрации:** 1-7 дней", "x": 900, "y": 77.5 }, { "id": "bundle_id_sku", "type": "card", "title": "Bundle ID & SKU", "borderColor": "purple", "tags": [ "phase1", "setup" ], "description": "**Bundle ID:** com.wellnuo.seniorcare\n**SKU:** WELLNUO-SENIOR-001\n\n**Capabilities (включить):**\n- Push Notifications\n- Background Modes\n- HealthKit (если интеграция)\n- Sign in with Apple\n\n**Настройка:**\nCertificates, IDs & Profiles → Identifiers → +", "x": 1280, "y": 77.5 }, { "id": "certificates", "type": "card", "title": "Сертификаты и Provisioning", "borderColor": "teal", "tags": [ "phase1", "setup" ], "description": "**Для публикации:**\n\n1. **Distribution Certificate**\n - iOS Distribution (App Store)\n - Создать в Keychain Access\n\n2. **Provisioning Profile**\n - App Store Distribution\n - Привязать к Bundle ID\n\n**Для EAS Build (Expo):**\neas credentials → Automatic", "x": 1660, "y": 77.5 }, { "id": "phase_2_content", "type": "card", "title": "PHASE 2: Контент и материалы", "borderColor": "pink", "tags": [ "checklist", "phase2" ], "description": "**Срок: Неделя 2**\n\n□ App Icon (все размеры)\n□ Screenshots (все устройства)\n□ App Preview Video (опционально)\n□ App Store Description\n□ Keywords (100 символов)\n□ What's New текст\n□ Promotional Text\n□ Support информация", "x": 900, "y": 365 }, { "id": "app_icon_specs", "type": "card", "title": "App Icon - Спецификации", "borderColor": "pink", "tags": [ "phase2", "design" ], "description": "**Главная иконка:**\n1024x1024 PNG (без альфа-канала)\n\n**Требования Apple:**\n- Без прозрачности\n- Без закругленных углов (система сама)\n- Четкое изображение на всех размерах\n\n**Дизайн WellNuo:**\n- Символ сердца/заботы\n- Градиент: #4A90E2 → #7B68EE\n- Простой, узнаваемый", "x": 1280, "y": 192.5 }, { "id": "screenshots_specs", "type": "card", "title": "Screenshots - Размеры", "borderColor": "pink", "tags": [ "phase2", "design" ], "description": "**iPhone обязательные:**\n• 6.9\" Pro Max: 1320×2868\n• 6.7\" Plus: 1290×2796\n• 6.5\" Max: 1284×2778\n• 5.5\" (для старых): 1242×2208\n\n**iPad (если поддержка):**\n• 12.9\" Pro: 2048×2732\n• 11\" Pro: 1668×2388\n\n**Количество:** 3-10 на устройство", "x": 1660, "y": 192.5 }, { "id": "screenshots_content", "type": "card", "title": "Screenshots - Содержание", "borderColor": "pink", "tags": [ "phase2", "design" ], "description": "**Рекомендуемый порядок:**\n\n1. **Dashboard** - мониторинг\n \"Следите за благополучием близких\"\n\n2. **Оповещения** - уведомления\n \"Мгновенные уведомления\"\n\n3. **Отчеты** - статистика\n \"Ежедневные отчеты\"\n\n4. **Настройки** - приватность\n \"Полный контроль приватности\"\n\n5. **Семья** - пользователи\n \"Вся семья на связи\"", "x": 2040, "y": 192.5 }, { "id": "app_preview_video", "type": "card", "title": "App Preview Video", "borderColor": "pink", "tags": [ "phase2", "design" ], "description": "**Формат:** H.264, M4V/MP4/MOV\n**Длительность:** 15-30 секунд\n**Звук:** Опционально\n\n**Размеры:**\n• 6.5\": 886×1920\n• iPad: 1200×1600\n\n**Структура:**\n0-5с: Логотип + проблема\n5-15с: Демо основных функций\n15-25с: Решение + результат\n25-30с: Call-to-action", "x": 2420, "y": 192.5 }, { "id": "app_name_subtitle", "type": "card", "title": "App Name & Subtitle", "borderColor": "blue", "tags": [ "phase2", "aso" ], "description": "**App Name (30 символов max):**\nWellNuo - Senior Care Monitor\n\n**Subtitle (30 символов max):**\nElderly Wellness Tracking\n\n**Альтернативы:**\n- WellNuo: Family Care App\n- WellNuo - Elder Monitoring\n\n**Правила:**\n- Без generic слов (app, best, #1)\n- Уникальное, запоминающееся", "x": 2800, "y": 192.5 }, { "id": "keywords_aso", "type": "card", "title": "Keywords (100 символов)", "borderColor": "blue", "tags": [ "phase2", "aso" ], "description": "**Keywords:**\nsenior care,elderly monitor,family safety,wellness tracker,aging parents,remote care,health alerts,activity monitor,caregiver app,independent living\n\n**Символов:** 98/100\n\n**Правила:**\n- Запятая без пробела\n- Без повторов из названия\n- Без множественного числа", "x": 3180, "y": 192.5 }, { "id": "description_full", "type": "card", "title": "App Store Description", "borderColor": "blue", "tags": [ "phase2", "aso" ], "description": "**Структура (4000 символов):**\n\n**Hook (видно без раскрытия):**\nПозаботьтесь о своих близких, сохраняя их независимость. WellNuo - умная система мониторинга благополучия пожилых без камер.\n\n**Проблема:**\nБеспокоитесь о пожилых родителях?\n\n**Решение:**\nWellNuo использует сенсоры...\n\n**Features:** (буллеты)\n**CTA:** Скачайте бесплатно!", "x": 3560, "y": 192.5 }, { "id": "phase_3_legal", "type": "card", "title": "PHASE 3: Юридические документы", "borderColor": "red", "tags": [ "checklist", "phase3", "legal" ], "description": "**КРИТИЧЕСКИ ВАЖНО для Apple:**\n\n□ Privacy Policy (обязательно)\n□ Terms of Service (обязательно)\n□ Support URL (обязательно)\n□ GDPR Compliance\n□ CCPA Compliance\n□ Data Retention Policy\n□ Third-Party AI Disclosure (NEW 2025!)", "x": 1280, "y": 422.5 }, { "id": "privacy_policy_structure", "type": "card", "title": "Privacy Policy - Структура", "borderColor": "red", "tags": [ "phase3", "legal" ], "description": "**URL:** wellnuo.com/privacy\n\n**Обязательные разделы (Apple 2025):**\n\n1. **Сбор данных** - что собираем\n2. **Использование** - как используем\n3. **Третьи стороны** - кому передаем\n4. **AI Disclosure** - использование AI (NEW!)\n5. **Хранение** - как долго храним\n6. **Безопасность** - как защищаем\n7. **Права пользователя** - как удалить\n8. **Дети** - политика для детей\n9. **Изменения** - как уведомляем\n10. **Контакты** - как связаться", "x": 1660, "y": 307.5 }, { "id": "ai_disclosure_new", "type": "card", "title": "⚠️ AI Third-Party Disclosure (NEW 2025)", "borderColor": "red", "tags": [ "phase3", "legal", "critical" ], "description": "**НОВОЕ ТРЕБОВАНИЕ Apple Nov 2025:**\n\n\"Must clearly disclose where personal data will be shared with third-party AI\"\n\n**Для WellNuo указать:**\n\n1. **Используемые AI сервисы:**\n - OpenAI GPT API\n - OpenRouter API\n\n2. **Какие данные передаются:**\n - Обезличенные паттерны активности\n - Никаких персональных данных\n\n3. **Явное согласие:**\n - Prompt при первом запуске\n - Настройка в Settings", "x": 2040, "y": 307.5 }, { "id": "terms_of_service", "type": "card", "title": "Terms of Service - Структура", "borderColor": "red", "tags": [ "phase3", "legal" ], "description": "**URL:** wellnuo.com/terms\n\n**Разделы:**\n\n1. Принятие условий\n2. Описание сервиса\n3. Регистрация и аккаунт\n4. Подписка и оплата\n5. Возвраты (Apple policy)\n6. Ограничение ответственности\n7. Интеллектуальная собственность\n8. Запрещенные действия\n9. Прекращение использования\n10. Применимое право\n11. Контакты\n\n**Важно:** Ссылка на Apple EULA", "x": 2420, "y": 307.5 }, { "id": "support_url_page", "type": "card", "title": "Support URL - Страница", "borderColor": "red", "tags": [ "phase3", "legal" ], "description": "**URL:** wellnuo.com/support\n\n**Содержание:**\n\n1. **FAQ** - частые вопросы\n2. **Guides** - как начать\n3. **Troubleshooting** - решение проблем\n4. **Contact Form** - форма обращения\n5. **Email:** support@wellnuo.com\n6. **Phone:** +1-408-647-7068\n7. **Response Time:** 24-48 часов\n\n**Требование Apple:**\nОбязательно рабочий контакт!", "x": 2800, "y": 307.5 }, { "id": "phase_4_technical", "type": "card", "title": "PHASE 4: Технические требования", "borderColor": "teal", "tags": [ "checklist", "phase4" ], "description": "**Перед сабмитом:**\n\n□ iOS 17.0+ minimum\n□ Built with Xcode 15.2+\n□ SDK iOS 18 (с апреля 2025)\n□ ARM64 architecture\n□ No private APIs\n□ No crashes (TestFlight)\n□ IPv6 support\n□ ATS (App Transport Security)\n□ Code signing", "x": 1660, "y": 480 }, { "id": "permissions_usage", "type": "card", "title": "Permissions & Usage Descriptions", "borderColor": "teal", "tags": [ "phase4", "backend" ], "description": "**Info.plist описания (обязательно!):**\n\n**NSLocationWhenInUseUsageDescription:**\n\"WellNuo needs location to detect when you leave or arrive home for activity monitoring.\"\n\n**NSCameraUsageDescription:**\n\"WellNuo uses camera to scan QR codes for device setup.\"\n\n**NSHealthShareUsageDescription:**\n\"WellNuo reads health data to monitor your wellness status.\"\n\n**Правило:** Конкретная причина!", "x": 2040, "y": 422.5 }, { "id": "app_privacy_labels", "type": "card", "title": "App Privacy Labels (Nutrition)", "borderColor": "teal", "tags": [ "phase4", "legal" ], "description": "**Data Linked to You:**\n- Contact Info (Email) - YES\n- Health & Fitness - YES\n- Location - YES (if used)\n\n**Data Not Linked to You:**\n- Usage Data - YES\n- Diagnostics - YES\n\n**Data Collection Purposes:**\n- App Functionality\n- Analytics (anonymized)\n\n**ВАЖНО:** Должно соответствовать Privacy Policy!", "x": 2420, "y": 422.5 }, { "id": "export_compliance", "type": "card", "title": "Export Compliance (ECCN)", "borderColor": "teal", "tags": [ "phase4", "legal" ], "description": "**Вопрос Apple:**\n\"Does your app use encryption?\"\n\n**Для WellNuo: YES**\n- HTTPS/TLS для API\n- Secure storage\n\n**Но exemption доступен если:**\n- Стандартное HTTPS\n- Не кастомный encryption\n- Стандартные iOS APIs\n\n**Ответ:**\n\"Yes, qualifies for exemption under:\nNote 4 to Category 5, Part 2\"", "x": 2800, "y": 422.5 }, { "id": "age_rating", "type": "card", "title": "Age Rating Questionnaire", "borderColor": "teal", "tags": [ "phase4" ], "description": "**Для WellNuo (Health App):**\n\n**Violence:** None\n**Sexual Content:** None\n**Profanity:** None\n**Drug Reference:** None\n**Gambling:** None\n**Horror:** None\n**Medical Info:** Infrequent/Mild ✓\n**User Generated Content:** None\n\n**Результат:** 4+ (все возрасты)", "x": 3180, "y": 422.5 }, { "id": "iap_configuration", "type": "card", "title": "In-App Purchases Setup", "borderColor": "orange", "tags": [ "phase4", "external" ], "description": "**Product IDs:**\n\n1. **com.wellnuo.premium.monthly**\n Type: Auto-Renewable\n Price: $4.99/month\n\n2. **com.wellnuo.premium.yearly**\n Type: Auto-Renewable\n Price: $49.99/year (Save 17%)\n\n3. **com.wellnuo.lifetime**\n Type: Non-Consumable\n Price: $149.99\n\n**Free Trial:** 7 дней", "x": 3560, "y": 422.5 }, { "id": "review_notes", "type": "card", "title": "App Review Notes", "borderColor": "teal", "tags": [ "phase4" ], "description": "**Для ревьюера Apple:**\n\n**Demo Account:**\nEmail: demo@wellnuo.com\nPassword: WellNuoDemo2025!\n\n**Notes:**\n\"This app monitors elderly wellness through environmental sensors. The demo account shows simulated sensor data.\n\nKey features:\n1. Dashboard - activity overview\n2. Alerts - notification system\n3. Reports - daily/weekly stats\n4. Settings - privacy controls\n\nAI features use OpenAI API (disclosed in privacy policy).\"", "x": 3940, "y": 422.5 }, { "id": "phase_5_submit", "type": "card", "title": "PHASE 5: Submission Checklist", "borderColor": "green", "tags": [ "checklist", "phase5" ], "description": "**Финальная проверка:**\n\n**App Store Connect:**\n□ All metadata filled\n□ Screenshots uploaded\n□ App Preview (optional)\n□ Privacy Policy URL works\n□ Support URL works\n□ Categories selected\n□ Age rating completed\n□ Pricing set\n□ IAP configured\n□ App Privacy filled\n\n**Build:**\n□ TestFlight tested\n□ No crashes in 24h\n□ Demo account ready", "x": 2040, "y": 537.5 }, { "id": "common_rejections", "type": "card", "title": "Common Rejection Reasons", "borderColor": "red", "tags": [ "phase5" ], "description": "**Избегать:**\n\n**2.1 App Completeness:**\n- Placeholder контент\n- Broken links, Crashes\n\n**2.3 Accurate Metadata:**\n- Screenshots не соответствуют\n\n**3.1.1 In-App Purchase:**\n- IAP не работает\n\n**5.1.1 Data Collection:**\n- Privacy Policy не соответствует\n\n**5.1.2 Data Use:**\n- AI disclosure отсутствует (NEW!)\n\n**4.2 Minimum Functionality:**\n- Недостаточно функций", "x": 2420, "y": 537.5 }, { "id": "review_timeline", "type": "card", "title": "Review Timeline", "borderColor": "gray", "tags": [ "phase5", "timeline" ], "description": "**Обычный review:**\n24-48 часов (90% apps)\n\n**Expedited Review (запрос):**\n- Critical bug fix\n- Time-sensitive event\n\n**После одобрения:**\n- Automatic release\n- Manual release (выбрать дату)\n- Phased release (7 дней)\n\n**Если rejection:**\n- Прочитать причину\n- Исправить\n- Resubmit или Appeal", "x": 2800, "y": 537.5 }, { "id": "testflight_beta", "type": "card", "title": "TestFlight Beta Testing", "borderColor": "green", "tags": [ "phase4" ], "description": "**Internal Testing:**\n- До 100 тестеров\n- Без Apple review\n- Мгновенный доступ\n\n**External Testing:**\n- До 10,000 тестеров\n- Требует Beta Review (24-48ч)\n- Public link возможен\n\n**Длительность:** 90 дней max\n\n**Рекомендация:**\n2 недели external beta перед submit", "x": 4320, "y": 422.5 }, { "id": "post_launch", "type": "card", "title": "Post-Launch Actions", "borderColor": "blue", "tags": [ "phase5", "marketing" ], "description": "**Сразу после публикации:**\n\n1. **Мониторинг:**\n - Crash reports\n - Reviews, Downloads\n\n2. **Marketing:**\n - Press release\n - Social media\n - Product Hunt\n\n3. **ASO Optimization:**\n - A/B test screenshots\n - Keywords analysis\n\n4. **Updates Plan:**\n - Bug fixes (1.0.1)\n - Feature updates (1.1)", "x": 3180, "y": 537.5 }, { "id": "localization", "type": "card", "title": "Localization Strategy", "borderColor": "blue", "tags": [ "phase2", "marketing" ], "description": "**Приоритетные языки:**\n\n1. **English (US)** - Primary\n2. **Spanish** - Latin America\n3. **German** - Europe\n4. **French** - Europe/Canada\n5. **Chinese Simplified**\n6. **Japanese**\n\n**Локализовать:**\n- App Store description\n- Screenshots text\n- Keywords (разные!)\n- What's New", "x": 4700, "y": 422.5 }, { "id": "analytics_setup", "type": "card", "title": "Analytics Setup", "borderColor": "gray", "tags": [ "phase5", "overview" ], "description": "**App Store Connect:**\n- Impressions\n- Downloads\n- Sales, Retention\n\n**In-App Analytics:**\n- Firebase Analytics\n- Amplitude / Mixpanel\n\n**Key Metrics:**\n- DAU/MAU\n- Session duration\n- Feature usage\n- Subscription conversion\n- Churn rate", "x": 5080, "y": 422.5 }, { "id": "automation_cicd", "type": "card", "title": "Automation & CI/CD", "borderColor": "teal", "tags": [ "phase4", "backend" ], "description": "**EAS Build (Expo):**\neas build --platform ios\neas submit --platform ios\n\n**Fastlane:**\n- match (certificates)\n- pilot (TestFlight)\n- deliver (App Store)\n\n**GitHub Actions:**\n- Auto build on push\n- Auto submit to TestFlight\n\n**App Store Connect API:**\n- API Key в App Store Connect", "x": 5460, "y": 422.5 }, { "id": "launch_timeline", "type": "card", "title": "Launch Timeline", "borderColor": "purple", "tags": [ "timeline" ], "description": "**Week 1:** Документы и аккаунты\n**Week 2:** Контент и материалы\n**Week 3:** Юридические документы\n**Week 4:** Техническая подготовка\n**Week 5-6:** TestFlight Beta\n**Week 7:** Submit to App Store\n**Week 8:** Review + Launch\n\n**Итого:** ~8 недель до публикации", "x": 5840, "y": 422.5 } ], "connections": [ { "from": "main_header", "to": "phase_1_preparation", "label": "Start" }, { "from": "phase_1_preparation", "to": "developer_account" }, { "from": "developer_account", "to": "bundle_id_sku" }, { "from": "bundle_id_sku", "to": "certificates" }, { "from": "phase_1_preparation", "to": "phase_2_content", "label": "Next" }, { "from": "phase_2_content", "to": "app_icon_specs" }, { "from": "app_icon_specs", "to": "screenshots_specs" }, { "from": "screenshots_specs", "to": "screenshots_content" }, { "from": "screenshots_content", "to": "app_preview_video" }, { "from": "app_preview_video", "to": "app_name_subtitle" }, { "from": "app_name_subtitle", "to": "keywords_aso" }, { "from": "keywords_aso", "to": "description_full" }, { "from": "phase_2_content", "to": "phase_3_legal", "label": "Parallel" }, { "from": "phase_3_legal", "to": "privacy_policy_structure" }, { "from": "privacy_policy_structure", "to": "ai_disclosure_new", "label": "NEW 2025!" }, { "from": "ai_disclosure_new", "to": "terms_of_service" }, { "from": "terms_of_service", "to": "support_url_page" }, { "from": "phase_3_legal", "to": "phase_4_technical", "label": "Next" }, { "from": "phase_4_technical", "to": "permissions_usage" }, { "from": "permissions_usage", "to": "app_privacy_labels" }, { "from": "app_privacy_labels", "to": "export_compliance" }, { "from": "export_compliance", "to": "age_rating" }, { "from": "age_rating", "to": "iap_configuration" }, { "from": "iap_configuration", "to": "review_notes" }, { "from": "review_notes", "to": "testflight_beta" }, { "from": "phase_4_technical", "to": "phase_5_submit", "label": "Final" }, { "from": "phase_5_submit", "to": "common_rejections" }, { "from": "common_rejections", "to": "review_timeline" }, { "from": "review_timeline", "to": "post_launch" }, { "from": "testflight_beta", "to": "localization" }, { "from": "localization", "to": "analytics_setup" }, { "from": "analytics_setup", "to": "automation_cicd" }, { "from": "automation_cicd", "to": "launch_timeline" } ], "tagsDictionary": [ { "id": "tag-overview", "name": "overview", "color": "purple" }, { "id": "tag-checklist", "name": "checklist", "color": "green" }, { "id": "tag-phase1", "name": "phase1", "color": "purple" }, { "id": "tag-phase2", "name": "phase2", "color": "pink" }, { "id": "tag-phase3", "name": "phase3", "color": "red" }, { "id": "tag-phase4", "name": "phase4", "color": "teal" }, { "id": "tag-phase5", "name": "phase5", "color": "cyan" }, { "id": "tag-setup", "name": "setup", "color": "brown" }, { "id": "tag-design", "name": "design", "color": "pink" }, { "id": "tag-aso", "name": "aso", "color": "blue" }, { "id": "tag-legal", "name": "legal", "color": "red" }, { "id": "tag-critical", "name": "critical", "color": "red" }, { "id": "tag-backend", "name": "backend", "color": "teal" }, { "id": "tag-external", "name": "external", "color": "orange" }, { "id": "tag-marketing", "name": "marketing", "color": "blue" }, { "id": "tag-timeline", "name": "timeline", "color": "gray" } ] }